Flipping the Script: Reverse Mortgage Origination and the Wisdom of the Upside Down Burrito Guy

First off, that’s pretty clever. Here’s the Upside Down Burrito Guy, who’s managed to use an unconventional approach to attract customers. I am in Tucson, where there are several farmer’s markets.So, I asked the Upside Down Burrito Guy why his sign was upside down. His response? “It’s an attraction.” He explained that people approach him

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Increase Reverse Mortgage Originations by 100%

It took me 11 years of originating reverse mortgages to finally figure one thing out. When I did, my business grew by over 100% in less than one year and continued to grow yearly. I discovered a radically better way to present the reverse to borrower prospects and referral partners, and that’s when my business exploded. Today,

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